Media Contact

All employees are free to speak to the media, and NMH wants employees to use their professional expertise actively in the social debate.

Guidelines in media contact

The Principal is the Academy's front spokesperson in public.
In the case of direct questions from journalists, all employees should actively consult with and inform the communications manager before answering, but everyone is still free to express themselves.
Employees must make it clear whether they speak on their behalf or as a representative of the Academy of Music.
Essential factors for success with media contacts are: Knowledge, respect, sense of responsibility, availability, openness and service attitude.
We recommend that all employees follow our communication ethics principles (see below).

Honesty. Everything we say must be reliable.
Respect. We must understand and respect the roles of external stakeholders who make contact.
Tidiness. We shall never disparage our competitors and opponents of opinion, whether it concerns individuals or organisations.
Proactivity. As far as possible, we want to be fully transparent about matters concerning our business.
Knowledge-based. Our claims must be based on documented knowledge, not rumours and speculation.